Snowy scenes in Davos, Switzerland had skiers from around the world glued to their TV screens last week. This week it´s St. Moritz´s turn as the resort celebrates `150 years of winter tourism´ with a Gourmet Festival targeting the British, while Marbella heads to the most influential annual tourism who come to search properties for sale in Marbella event attracting visitors from all corners of the globe.
The Gourmet Festival is all very nice for the niche Swiss resort, but if it´s the pure white powdery stuff people are searching for, they need look no further than the welcoming slopes just a two-hour drive from Marbella along the Sierra Nevada mountain range.
Described as “one of the most beautiful ski resorts in Europe,” Sierra Nevada offers visitors to the Costa del Sol the unique temptations of quality skiing to their heart´s content with warm winter coastal weather conditions on the very same day.
Visitors casually stroll along Marbella´s beaches, enjoying its many seaside restaurants from the length of the Golden Mile to Puerto Banús – beating St. Moritz hands down in the type of seasonal activity available with Andaluz TV forecasting “night temperatures will descend to between 3-5 degrees, during the day they could reach 18 degrees in the sun. The prospects for the coming week are good, it will be sunny!”
A beacon of global tourism whatever the weather, Marbella tourism councillor José Luis Hernández announced the town is to feature prominently in this week´s International Tourism Fair, FITUR 2015, to be held in Madrid 28 January to 1 February.
Under the main theme of “Creating Tourism”, this major event featuring exhibitors from 165 countries and 200,000 participants will also offer “the best Active Tourism products” along with specialists promoting Health Tourism, Shopping Tourism, Green Tech Tourism, Know How & Export, among others.
Under the Know How & Export category, an advisory service will promote the internationalisation of projects and the second “AppTourism Awards”, while Marbella mayor Ángeles Muñoz will co-host a seminar titled, “Spain, a reference for the management of intelligent destinations. Public-private collaboration.”
This international perspective comes amid news that Marbella enjoyed the largest rise in Spanish visitors last year accompanied by a huge 17% increase in tourists from Arabian countries.
For 2015, councillor Hernández has set his sights on encouraging greater numbers of North American visitors to Marbella´s year-round sunny shores in a move planned to enlarge the pool of high-spending tourists.